The End of Forgetting
Anxieties related to the potential ill effects of Web 2.0 are often framed by concerns over how the internet is affecting our relationship to knowledge. For instance, commentaries found in articles like Is Google making Us Stupid? raise questions about how 24/7 access to instant information may be eroding our analytical capacities as well our cognitive ability to remember important pieces of information. Why bother with memory work if we know what we need is just sitting there in Wikipedia? This is something like what Fredric Jameson describes in his analysis of postmodern culture where the constant circulation and reproduction of ungrounded images, factoids, styles, and news cycles produces what he describes as a state of historical amnesia. The ultimate consequence being that our detachment from the grounding of the past hinders our ability to imagine and work collaboratively to build new images of alternative futures. This article, “The Web Means the End of Forgetting”, from the New York Times adds a bit of a twist to this argument. What happens to subjectivity when every whim, thought, impulse, or embarrassing photo becomes permanently cataloged on Twitter, Facebook, or the Blog? How will this immutable digital trail impact our relationship to ourselves, to knowledge, to our understandings of past and the future? One of the effects, as the article intimates may be a radicalization of image maintenance and protection that accelerates an already creeping cultural narcissism associated with immanent collective surveillance and identity/reputation construction.
From the article:
In the nearer future, Internet searches for images are likely to be combined with social-network aggregator search engines, like today’s Spokeo and Pipl, which combine data from online sources — including political contributions, blog posts, YouTube videos, Web comments, real estate listings and photo albums. Increasingly these aggregator sites will rank people’s public and private reputations, like the new Web site Unvarnished, a reputation marketplace where people can write anonymous reviews about anyone. In the Web 3.0 world, Fertik predicts, people will be rated, assessed and scored based not on their creditworthiness but on their trustworthiness as good parents, good dates, good employees, good baby sitters or good insurance risks.
Anticipating these challenges, some legal scholars have begun imagining new laws that could allow people to correct, or escape from, the reputation scores that may govern our personal and professional interactions in the future. Jonathan Zittrain, who teaches cyberlaw at Harvard Law School, supports an idea he calls “reputation bankruptcy,” which would give people a chance to wipe their reputation slates clean and start over. To illustrate the problem, Zittrain showed me an iPhone app called Date Check, by Intelius, that offers a “sleaze detector” to let you investigate people you’re thinking about dating — it reports their criminal histories, address histories and summaries of their social-networking profiles. Services like Date Check, Zittrain said, could soon become even more sophisticated, rating a person’s social desirability based on minute social measurements — like how often he or she was approached or avoided by others at parties (a ranking that would be easy to calibrate under existing technology using cellphones and Bluetooth). Zittrain also speculated that, over time, more and more reputation queries will be processed by a handful of de facto reputation brokers — like the existing consumer-reporting agencies Experian and Equifax, for example — which will provide ratings for people based on their sociability, trustworthiness and employability.